I'm an assistant professor of Marketing at HEC Montréal. I help brands and consumers understand how to communicate with each other in ways that build and maintain relationships.
My work has been published in several top journals including The Journal of Consumer Research, The Journal of Consumer Psychology, and Psychological Science.
I have presented my work to PepsiCo, Lowe’s, CVS Pharmacy, and Target and pro-bono marketing consulting to small businesses.
I received my PhD in Marketing from Duke University in 2022. My advisors were Gavan Fitzsimons & Jordan Etkin
<aside> 🍎 I co-created a research tool for studying consumer behaviour called the Open Science Online Grocery (OSOG). The store can be found here: https://openscience-onlinegrocery.com/
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