I am a third year PhD student in Marketing at the Fuqua School of Business. Broadly, my research interests are time use, interpersonal dynamics, and consumer well-being.
I have co-created an open science online grocery store. The store made freely available to researchers to study consumer's habits while they shop.
The store can be found here: https://openscience-onlinegrocery.com/
Howe, H.S., Welsh, T. & Sabiston, C.M. (2017). The association between gender role stereotypes, resistance training motivation, and participation. Psychology of Sport and Exercise, 33, 123-130. doi: https://doi.org/10.1016/j.psychsport.2017.08.006
Cox, A.E., Ullrich-French, S., Cole, A. Howe, H.S (2017). A pilot yoga physical education curriculum to promote positive body image. Body Image, 23(1). doi: 10.1016/j.bodyim.2017.07.007
Orr, K., Howe, H.S., Omran, J., Smith, K., Palmateer, T., Ma, A.E. & Faulkner, G. (2015). Validity of smartphone pedometer applications. BMC Research Notes, 8(733). doi: 10.1186/s13104-015-1705-8
Bose, A. P., Cogliati, K. M., Howe, H. S., & Balshine, S. (2014). Factors influencing cannibalism in the plainfin midshipman fish. Animal Behavior, 96, 159-166. doi:10.1016/j.anbehav.2014.08.008
Howe, H.S., Etkin, J, Barasch, A. (ongoing) Doing it for the ‘gram: Sacrificing enjoyment when posting online.
Howe, H.S., Chartrand, T., Etkin, J. Consumers anchor time estimates based on previous experience.
Howe, H.S., Etkin, J. The detrimental consequences of Autoplay.
Howe, H.S.*, Gullo, K.*, Brick, D., & Fitzsimons, G. Fantasizing Together: The downstream consequences of fantasizing about products.
Howe, H.S.*, Zhou, L.*, Dias, R*., & Fitzsimons, G. Aha vs. Haha: The consequences of clever vs. funny advertisements on brand perception.
Howe, H.S., Etkin, J. Consumers mis-estimate when to take breaks during work (Target JCR or JPSP)
*equal or undetermined author order.