I am a fourth year PhD student in Marketing at the Fuqua School of Business. I study conversation. Specifically, I am interested in how brands can use humor to communicate with their consumers, and how consumers communicate with one another in consumption contexts.
I have co-created an open science online grocery store. The store made freely available to researchers to study consumer's habits while they shop.
The store can be found here: https://openscience-onlinegrocery.com/
Howe, H.S., Welsh, T. & Sabiston, C.M. (2017). The association between gender role stereotypes, resistance training motivation, and participation. Psychology of Sport and Exercise, 33, 123-130. doi: https://doi.org/10.1016/j.psychsport.2017.08.006
Cox, A.E., Ullrich-French, S., Cole, A. Howe, H.S (2017). A pilot yoga physical education curriculum to promote positive body image. Body Image, 23(1). doi: 10.1016/j.bodyim.2017.07.007
Orr, K., Howe, H.S., Omran, J., Smith, K., Palmateer, T., Ma, A.E. & Faulkner, G. (2015). Validity of smartphone pedometer applications. BMC Research Notes, 8(733). doi: 10.1186/s13104-015-1705-8
Bose, A. P., Cogliati, K. M., Howe, H. S., & Balshine, S. (2014). Factors influencing cannibalism in the plainfin midshipman fish. Animal Behavior, 96, 159-166. doi:10.1016/j.anbehav.2014.08.008
Publications Under Review
Howe, H.S. Zhou, L., Dias, R., & Fitzsimons, G. (under review) Aha vs. Haha: Brands benefit more from being clever than from being funny. Journal of Consumer Research
Howe, H.S.*, Oba, D.*, Fitzsimons, G. (under review) Just Teasing! Can brands build strong relationships by making fun of their consumers? Journal of Marketing Research
Wiener, H.J.D., Howe, H.S., Chartrand, T.L, (invited re-submission) Gifts of consolation: Gifts as substitutes for emotional support. Journal of Consumer Psychology
DeCelles, K., Adams, G., Howe, H.S., & John, LJ (invited re-submission). Anger damns the innocent: The paradox of anger in false accusations of wrongdoing. Psychological Science
Selected Ongoing Projects
Howe, H.S., Chartrand, T., Etkin, J. Scheduling vs. estimating time.
Howe, H.S., Gullo, K., Brick, D., & Fitzsimons, G. Fantasizing Together: The downstream consequences of fantasizing about products.
Weiner, H., Howe, H.S., Chartrand, T. Gifts vs. emotional support.