About Me

Howe, H.S.  Zhou, L., Dias, R. & Fitzsimons, G.  (2023) Aha vs.  haha: Brands benefit more from being clever than from being funny.  Journal of Consumer Psychology, 33 (1), 107-114. doi: 10.1002/jcpy.1307

Howe, H.S., Fitzsimons, G. J. & Ubel, P. (2022) Open Science Online Grocery: A tool for studying choice context and food choice.  Journal of the Association of Consumer Research, 7 (4), 393-402. doi: 10.1086/720449

Wiener, H.J.D., Howe, H.S. & Chartrand, T.L.  (2022) Being there without being there: Gifts compensate for lack of in-person support. Psychology and Marketing, 39(6), 1267-1279. doi: 10.1002/mar.21645

DeCelles, K., Adams, G., Howe, H.S. & John, L.J. (2021). Anger damns the innocent: The paradox of anger in false accusations of wrongdoing. Psychological Science, 32(8), 1214–1226. doi: 10.1177/0956797621994770

Makara, A., Howe, H.S., Cooper, M., Heckert, K., Weiss, S., Kellom, K., Scharf, D., Ubel, P.,  Orloff, N, & Timko, C.A. (2023) Modifying an Open Science Online Grocery for use in nutritional education for parents of youth with anorexia nervosa. European Eating Disorder Review. doi: 10.1002/eat.23902

Gitau, K.M., Howe, H.S., Ginsberg, L., Perl, J. &  Ailon, J.  (2022) Therapeutic cannabis use in kidney disease: A survey of Canadian nephrologists. Kidney Medicine, 4 (5). doi:10.1016/j.xkme.2022.100453

Murray, R. M., Howe, H. S., Sylvester, B. D., Willson, E. & Sabiston, C. M. (2021) Associations between resistance training motivation, behaviour and strength. International Journal of Sport and Exercise Psychology, 20(3), 965-980. doi: 10.1080/1612197X.2021.1929400 

Karlinksy, A., Howe, H.S., deJonge, M., Kingstone, A., Sabiston, C. & Welsh, T. (2021). Body image and voluntary gaze behaviors towards physique-salient images. International Journal of Environmental Research and Public Health, 18(5), doi: 10.3390/ijerph18052549

Timko, A.C., Bhattacharya A., Fitzpatrick, K.K., Howe, H.S., Rodriguez, D., Mears, C., Heckert, K., Ubel, P.A., Ehrenreich-May, J. & Peebles, R. (2021). The shifting perspectives study protocol: Cognitive remediation therapy as an adjunctive treatment to family based treatment for adolescents with anorexia nervosa, 103. Contemporary Clinical Trials. doi: 10.1016/j.cct.2021.106313     

Howe, H.S.,  Welsh, T. & Sabiston, C.M. (2017). The  association between gender  role stereotypes, resistance training  motivation, and participation.  Psychology of Sport and Exercise, 33,  123-130. doi: 10.1016/j.psychsport.2017.08.006
 

Cox, A.E., Ullrich-French, S., Cole, A. & Howe, H.S (2017). A pilot  yoga physical education curriculum to promote positive body image. Body  Image, 23(1), 1-8. doi: 10.1016/j.bodyim.2017.07.007
 

Orr, K., Howe, H.S.,  Omran, J., Smith, K., Palmateer, T., Ma,  A.E. & Faulkner, G.  (2015). Validity of smartphone pedometer  applications. BMC Research  Notes, 8(733). doi: 10.1186/s13104-015-1705-8
 

Bose, A. P., Cogliati, K. M., Howe, H. S. &  Balshine, S.  (2014). Factors influencing cannibalism in the plainfin  midshipman fish.  Animal Behavior, 96, 159-166.  doi:10.1016/j.anbehav.2014.08.00c

Howe, H.S., Wiener, H.J.D. & Chartrand, T.L. (revise & resubmit) Money can buy me love: Receivers feel better after receiving a gift vs. emotional support.  Journal of Consumer Psychology

Abreu, L., Etkin, J. & Howe, H.S. (under review) I didn’t have time: The language of goal failure. Journal of Marketing Research 

Howe, H.S.,* Oba, D.* & Fitzsimons, G.J. Just teasing! Can brands build strong relationships by making fun of their consumers?  

Howe, H.S.*, Gullo Wight, K.A.*, Brick, D. & Fitzsimons, G.J. Beyond persuasion: Developing a framework of communication patterns in dyadic decision making. 

Howe, H.S, Etkin, J. & Huang, S.C. , Quantitative feedback increases interest in social information 

Howe, H.S., Aaker, J.L., Vohs, K.D.  & Fitzsimons, G.J. Amusement makes solitude less socially disconnecting.  

Wiener, H.J.D., Howe, H.S. & Chartrand, T.L.  Buying love: Providing social support through gifts or interactive support. 

*denotes equal authorship

Howe, H.S.,  Oba, D. & Fitzsimons, G.J.  If you can't say something funny, don't say anything at all: Only humorous brand responses lead to engagement.   

Howe, H.S. & Fitzsimons, G. J. Brands say the darndest things: Congruent between comic style and brand personality matters.  

Howe, H.S. (2023) Perspectives on Positive Emotions and Togetherness. Society for Consumer Psychology. San Juan, PR. 

Howe, H.S. (2022) Structural effects on motivation. Association for Consumer Research. Denver, CO.

Howe, H.S. (2020) Exploring effective humor use in consumer contexts. Association for Consumer Research. Paris, France (virtual) 

Howe, H.S. (2019) Helping consumers make wise choices about food.  Association for Consumer Research. Atlanta, GA.  

Howe, H.S. (2019) Growing wise to technology: Understanding how technology affects enjoyable consumption.  Association for Consumer Research.  Atlanta, GA 

Howe, H.S., Wiener, H.J.D., Chartrand, T.L. (2023) Money Can Buy me Love: Gifts are a more effective form of acute social support than conversations. Conference paper presented at the European Association of Consumer Research, Amsterdram, NL. 

Howe, H.S, Etkin, J. & Huang, S.C. (2023) Quantitative feedback increases social comparison motivation. Session paper presented at the Society for Consumer Psychology, San Juan, PR.

Howe, H.S., Aaker, J.L., Vohs, K.D.  & Fitzsimons, G.J. (2023) Solitary amusement is socially connecting. Session paper presented at the Society for Consumer Psychology, San Juan, PR.

Howe, H.S., Makara, A., Fitzsimons, G. J., Ubel, P. & Timko, C.A., (2022) Open Science Online Grocery: A description and application. Session paper presented at the Association for Consumer Research, Denver, CO. 

Howe, H.S, Etkin, J. & Huang, S.C. (2022) Quantitative feedback increases social comparison motivation.  Session paper presented at the Association for Consumer Research, Denver, CO. 

Howe, H.S., Gullo Wight, K.A., Brick, D. & Fitzsimons, G.J. (2022) Beyond persuasion: Developing a framework of communication patterns in dyadic decision making. Session paper presented at the Association for Consumer Research, Denver, CO. 

Abreu, L., Howe, H.S.,  & Etkin, J. (2022) I didn’t have time: The language of goal failure. Session paper presented at the Association for Consumer Research, Denver, CO. 

Howe, H.S., Gullo-Wight, K., Brick, D., & Fitzsimons, G (2021) Beyond persuasion: Developing a framework of communication patterns in joint decision-making. Poster presented at the meeting of the Society of Consumer Psychology, Online (Nashville, TN).

• Winner of best poster award

Abreu, L., Howe, H.S., & Etkin, J. (2021) I don’t have time for this: How self-talk following goal failure affects control and future goal achievement. Session paper presented at the Association for Consumer Research, Online (Seattle, WA). 

Oba, D., Howe, H.S. & Fitzsimons, G. (2021) Just teasing! Can brands build strong relationships by making fun of their consumers?  Session paper presented at the Association for Consumer Research, Online (Seattle, WA). 

Howe, H.S., Etkin, J., & Huang, S.C. (2021) Quantitative feedback increases interest in social information. Session paper presented at the Society for Consumer Psychology boutique conference on Numerical Markers in Judgements, Choices, and Consumption, Tucson, AZ.

Oba, D. Howe, H.S. Fitzsimons, G. (2020) Just teasing! Why poking fun at consumers makes brands feel more human. Session paper presented at the meeting of the Society of Consumer Psychology, Online( Puerto Rico).

Howe, H.S., Zhou, L., Dias, R., Fitzsimons, G. (2020) Aha Over Haha: Brands Benefit More from Being Clever than from Being Funny. Session paper presented at the meeting of the Association for Consumer Research, Online (Paris, France).

Oba, D. Howe, H.S. Fitzsimons, G. (2020) Just teasing! Why poking fun at consumers makes brands feel more human. Poster presented at the meeting of the Association for Consumer Research, Online (Paris, France).

Wiener, H.J.D., Howe, H.S., Chartrand, T.L, (2020) Buying Love: Gifts as a Form of Social Support. Session paper presented at the meeting of the Association for Consumer Research, Paris France / Zoom

Howe, H.S., Fitzsimons, G., Ubel P. (2019) Using a novel online grocery platform to explore how front-of-package labelling affects consumers’ food choice. Session paper presented at the meeting of the Association for Consumer Research, Atlanta, GA.

Howe, H.S., Etkin, J, Barasch , A. (2019) Doing it for the ‘gram: Sacrificing enjoyment when posting online. Session paper presented at the meeting of the Association for Consumer Research, Atlanta, GA

Howe, H.S., Chartrand, T. (2018). When do people waste time? Testing a mechanism for Parkinson’s Law. Poster presented at the meeting of the Association for Consumer Research, Dallas, TX

Howe, H.S., Goetz, M., Palumbo, S., Ubel, P. (2018). Howe’s Grocery: Choice architecture experiments in an online grocery store. Paper presented at the meeting of the Behavioral Economics and Healthy Food Choice Center, Washington, D.C.

Howe, H.S. & Sabiston, C.M. (2016). The effect of gender role stereotypes on exercise motivation and participation. Poster presented at the Society for Judgment and Decision Making, Boston, MA.

Howe, H.S. & Sabiston C.M. (2016). Implicit cognitions regarding masculinity influence men’s physical activity. Poster presented at the Attitudes and Social Influence Pre-Conference of the Society of Social Psychology & Personality, San Diego, CA.

Howe, H.S., Ashdown-Franks, G., Sabiston, C.M. Aheadi, A., & Welsh, T (2016). Examining affective, cognitive and behavioural body image predictors of media consumption [abstract]. Poster presented at the North American Society for the Psychology of Sport and Physical Activity. Journal of Sport and Exercise Psychology, 38 (Suppl), S207.

Howe, H.S., Sabiston, C. & O’Loughlin, J. (2015). Do self-conscious emotions mediate the longitudinal relationship between depression, anxiety and physical activity? [abstract]. Poster presented at the North American Society for the Psychology of Sport and Physical Activity. Journal of Sport and Exercise Psychology, 37 (Suppl), S79. 

2017–2023        PhD Marketing. Fuqua School of Business, Durham, NC
2014–2016        MSc Exercise Sciences. University of Toronto, Toronto, ON
2010–2014        Honors BSc Psychology. McMaster University, Hamilton, ON