I am a fourth year PhD student in Marketing at the Fuqua School of Business. I study conversation. Specifically, I am interested in how brands can use humor to communicate with their consumers, and how consumers communicate with one another in consumption contexts.
I have co-created an open science online grocery store. The store made freely available to researchers to study consumers' habits while they shop.
The store can be found here: https://openscience-onlinegrocery.com/
DeCelles, K., Adams, G., Howe, H.S., & John, LJ (in press). Anger damns the innocent: The paradox of anger in false accusations of wrongdoing. Psychological Science
Howe, H.S., Welsh, T. & Sabiston, C.M. (2017). The association between gender role stereotypes, resistance training motivation, and participation. Psychology of Sport and Exercise, 33, 123-130. doi: https://doi.org/10.1016/j.psychsport.2017.08.006
Cox, A.E., Ullrich-French, S., Cole, A. Howe, H.S (2017). A pilot yoga physical education curriculum to promote positive body image. Body Image, 23(1). doi: 10.1016/j.bodyim.2017.07.007
Orr, K., Howe, H.S., Omran, J., Smith, K., Palmateer, T., Ma, A.E. & Faulkner, G. (2015). Validity of smartphone pedometer applications. BMC Research Notes, 8(733). doi: 10.1186/s13104-015-1705-8
Bose, A. P., Cogliati, K. M., Howe, H. S., & Balshine, S. (2014). Factors influencing cannibalism in the plainfin midshipman fish. Animal Behavior, 96, 159-166. doi:10.1016/j.anbehav.2014.08.008
Publications Under Review
Wiener, H.J.D., Howe, H.S., Chartrand, T.L, (invited re-submission) Gifts of consolation: Gifts as substitutes for emotional support. Journal of Consumer Psychology
Timko, A.C., Bhattacharya A., Fitzpatrick, K.K., Howe, H.S., Rodriguez, D., Mears, C., Heckert, K., Ubel, P.A., Ehrenreich-May, J., Peebles, R. (invited resubmission). The shifting perspectives study protocol:
Cognitive remediation therapy as an adjunctive treatment to family based treatment for adolescents with anorexia nervosa. Contemporary Clinical Trials
Karlinksy, A., Howe, H.S., deJonge, M., Kingstone, A., Sabiston, C. & Welsh, T. (under review). Body image and voluntary gaze behaviors towards physique-salient images. International Journal of Environmental Research and Public Health
Selected Ongoing Projects
Howe, H.S. Zhou, L., Dias, R., & Fitzsimons, G. Aha vs. Haha: Brands benefit more from being clever than from being funny.
Howe, H.S.*, Oba, D.*, Fitzsimons, G. Just Teasing! Can brands build strong relationships by making fun of their consumers?
Howe, H.S., Chartrand, T., Etkin, J. Scheduling vs. estimating time.
Howe, H.S., Gullo, K., Brick, D., & Fitzsimons, G. Fantasizing Together: The downstream consequences of fantasizing about products.
Howe, H.S., Weiner, H., Chartrand, T. Receiver's responses to gifts vs. interactive support.
Howe, H.S., Fitzsimons, G., Ubel, P. Consumers' responses to nudges in an online grocery setting: A proof of concept for the Open Science Online Grocery Store